Innovation – Start with Customer Pain Points
Innovation begins with listening to and understanding your customer pain points. Rather than focusing on trying to create first and then convince people they need what you are offering. If we create...
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Looking at one of my favorite players, Maria Sharapova, in my favorite sport, Tennis, for inspiration on what it takes to be a winner. I took time out this morning to watch the Australian Open 3rd...
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You want your B2B customer teams out of the office
Delivering to B2B customers it’s hard to avoid having a geographically dispersed and remote workforce. Depending on the role of the employees, you actually want them out of the office and having face...
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When to Buy, Build or Partner
This week’s blog post is going to sound a bit tech blasphemous, in that I am suggesting that companies need to focus more about what their products do, then the sexy and interesting technology used to...
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Business organization by customer focused layers
The traditional business model of separated teams, or silos, for marketing, sales, development and support simply is no longer working for B2B companies. This business model is prone to a waste in...
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